Unraveling the Halo and Horn Effects: Exploring Ethical Considerations in Visual Communication Design

DOI

10.2991/978-2-38476-238-5_17How to use a DOI?

Keywords

Communication Barrier; Visual Communication Design; Design Ethics; Design Strategy; Transdisciplinary

Abstract

Effective communication is a dynamic aspect of human interaction that involves various modes of expression, both verbal and non-verbal. The utilization of images and symbols in visual communication design is highly effective in transmitting symbolic messages to a broad audience due to the ease of recognition and comprehension. Visual communication design is not immune to communication barriers, one of which is the occurrence phenomenon of halo and horn effects. This psychological phenomenon has the ability to influence the audience’s processing of information, making judgments, and responding to a message. Therefore, it’s important for communicators to be aware of the halo & horn effects and manage their messages wisely to avoid potential errors in judgment that could arise, as this ensures the ethical standards of their profession which serve as the competency standard in carrying out their work. This study aims to gain a deeper insight into the halo and horn effects in visual communication design, recognize applicable models and strategies, and analyze ethical decision-making patterns by utilizing primary data collected and observation notes through qualitative methodology. The study highlights the importance of providing ethical education to designers as role models in shaping unbiased and influential communication by emphasizing ethics and comprehending its effects and advocates also promoting collaboration among professionals from diverse fields in a transdisciplinary manner.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hanifa Noviari Dewi
AU  - Ira Wirasari
PY  - 2024
DA  - 2024/04/29
TI  - Unraveling the Halo and Horn Effects: Exploring Ethical Considerations in Visual Communication Design
BT  - Proceedings of the 3rd International Conference of Art, Craft, Culture and Design (ICON-ARCCADE 2023)
PB  - Atlantis Press
SP  - 180
EP  - 190
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-238-5_17
DO  - 10.2991/978-2-38476-238-5_17
ID  - Dewi2024
ER  -