What are NFT’s ? : Expansion of Visual Asset Distribution for Creative Economy Agents in Semarang Hysteria Artlab

DOI

10.2991/978-2-38476-238-5_16How to use a DOI?

Keywords

Art; Creative; Economic; Expansion; NFT

Abstract

The creative economy is a concept in the new economic era that intensifies information and creativity by relying on ideas and knowledge from human resources as the main factor of production. Therefore, along with the era of the industrial revolution 4.0 and the non-fungible token (NFT) issue, this is a momentum for various parties to growing NFT industrial ecosystem in Indonesia. In Semarang, there is a well-known community especially for digital natives working in the fine arts sub-sector, namely Hysteria, more specifically Hysteria Artlab. With digital native characteristics that are very adaptive to technology, it is necessary for them to explore this NFT opportunity to expand the distribution of their works onto the latest platforms. Based on these facts, the aims of this research are: 1) To find an ideal strategy for disseminating knowledge and understanding about the NFT on Hysteria Artlab community; 2) To explain the implementation of dissemination strategies about NFT on Hysteria Artlab community. This study uses a qualitative approach, with action research methods consists of four main components which also indicate steps, Planning-Action-Observation-Reflection. The results of this study found that there are several things need to be prepared as strategy and considered before jumping into the world of NFT: 1) Knowledge and understanding of the NFT world and the technology in it; 2) Selection of the NFT marketplace because each platform has its own characteristics and way of working; 3) Actively carry out promotions or marketing by prioritizing the value of the work produced.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Ratih Ayu Pratiwinindya
AU  - Eko Raharjo
AU  - Bangkit Sanjaya
AU  - Ascariena Rafinda
AU  - Tjatur Rebowo
PY  - 2024
DA  - 2024/04/29
TI  - What are NFT’s ? : Expansion of Visual Asset Distribution for Creative Economy Agents in Semarang Hysteria Artlab
BT  - Proceedings of the 3rd International Conference of Art, Craft, Culture and Design (ICON-ARCCADE 2023)
PB  - Atlantis Press
SP  - 171
EP  - 179
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-238-5_16
DO  - 10.2991/978-2-38476-238-5_16
ID  - Pratiwinindya2024
ER  -