Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)

Campaigning #golkarsolid: Branding Image Strategy of Golkar Party on Social Media

Authors
Moch Fakhruroji, Khoiruddin Muchtar
Corresponding Author
Moch Fakhruroji
Available Online October 2018.
DOI
https://doi.org/10.2991/icomacs-18.2018.52How to use a DOI?
Keywords
image; PR politics; branding image strategy; social media
Abstract
Social media has become one of the popular media in building a political image. In the case of Indonesia, almost all political parties have an official social media account that is not only used as a means to share information to its follower but also to build a political image. One of the largest parties in Indonesia, Golkar Party has an effective political communication strategy that is marked by the victory of some of their candidates in the arena of local elections in various regions in Indonesia. However, the case of leadership dualism that emerged in several major parties in Indonesia also shadowed this party. With the virtual ethnography approach, this article seeks to understand the strategic steps undertaken by the Golkar Party in strengthening their positive image in social media through the hashtag of #golkarsolid socialized through their official accounts on Twitter.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference on Media and Communication Studies (ICOMACS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-553-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/icomacs-18.2018.52How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Moch Fakhruroji
AU  - Khoiruddin Muchtar
PY  - 2018/10
DA  - 2018/10
TI  - Campaigning #golkarsolid: Branding Image Strategy of Golkar Party on Social Media
BT  - International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.52
DO  - https://doi.org/10.2991/icomacs-18.2018.52
ID  - Fakhruroji2018/10
ER  -