Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)

Maximizing Garbage Clinical Insurance Adoption Through Communication Network

Authors
Aulia Suminar Ayu
Corresponding Author
Aulia Suminar Ayu
Available Online October 2018.
DOI
https://doi.org/10.2991/icomacs-18.2018.22How to use a DOI?
Keywords
communication network analysis; interpersonal threshold; garbage health insurance; strength of weak ties; decentralized network; health belief model
Abstract
Innovation is an idea that considered as new thing by its adoption unit. Although trash bank has quite common, and easily to find in Indonesia and other countries, but garbage as scheme to pay health expense can consider as something new. Garbage Clinical Insurance as innovation can be accepted or rejected by system due to their novelty. Through communication network analysis, this research aim to formulating strategic plan to maximizing adoption rate of Garbage Clinical Insurance. As mixed method research, the theories that used here is diffusion of innovation, convergence model of communication, strength of weak ties, and health belief model. This research using total sampling that consist of 101 families in neighborhood area (RT01/RW12), Bumiayu Urban-village (kelurahan), Malang. Primary data collecting technique employed is sociometry survey, in-depth interview, and observation. Sociogram and some data count analysis were using Ucinet 6.0. Generally, network cohesiveness indicates characteristic that closed from new information or innovation. Such an anomaly, the result shows that in-cohesive network also has closed characteristic. In the other side, people who live surround Bumiayu Clinic don’t consider health issue as important thing yet, that shapes low awareness of Garbage Clinical Insurance. Decentralized pattern characteristic can use interpersonal threshold, individual counselling. But centralized approach (group counselling) can be used too as formulas to maximizing its adoption rate.
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Proceedings
International Conference on Media and Communication Studies (ICOMACS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-553-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/icomacs-18.2018.22How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Aulia Suminar Ayu
PY  - 2018/10
DA  - 2018/10
TI  - Maximizing Garbage Clinical Insurance Adoption Through Communication Network
BT  - International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.22
DO  - https://doi.org/10.2991/icomacs-18.2018.22
ID  - Ayu2018/10
ER  -