Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)

Green PR Approach in Deforestation Control of Kamojang Nature Reserve Area

Authors
Indriyanti Kamil
Corresponding Author
Indriyanti Kamil
Available Online October 2018.
DOI
https://doi.org/10.2991/icomacs-18.2018.21How to use a DOI?
Keywords
green public relation; natural resource conservation; environmental communication
Abstract
Along with the growing population and the development of various industries, environmental issues have become a serious problem faced by humans. The problem of environmental destruction has begun to be loudly voiced by people in different parts of the world. This happens because of the impact of forest destruction due to illegal logging, clearing land for agriculture, shelter and industrial estate. Deforestation in the Kamojang Nature Reserve area is caused by human intervention and requires serious attention from government, stakeholders and the community. To address environmental degradation the government should educate the community and work with locally active people, involved in the natural resource management processes it contains. In Indonesia, government programs aimed at educating the public about the importance of preserving the environment are very limited. Natural Resources Conservation Agency (BKSDA) West Java as one of the government agencies that have the main tasks and functions as forest conservation institutions, plants, education, research, and ecotourism implement the program of Green Public Relations consisting of two programs namely the implementation of protection of nature reserves, nature parks, village conservation model hunting park (MDK) and environmental education programs. This study analyzes the implementation of environmental programs BKSDA Region 5 Garut Regency by using the strategic approach of environmental PR involving Public Relations BKSDA West Java and forest conservation units as primary data source. This study identifies that public relations strategies are not only implemented to develop crisis programs but are also relevant for developing Green Public Relations programs such as the BKSDA West Java.
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Proceedings
International Conference on Media and Communication Studies (ICOMACS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-553-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/icomacs-18.2018.21How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Indriyanti Kamil
PY  - 2018/10
DA  - 2018/10
TI  - Green PR Approach in Deforestation Control of Kamojang Nature Reserve Area
BT  - International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.21
DO  - https://doi.org/10.2991/icomacs-18.2018.21
ID  - Kamil2018/10
ER  -