Proceedings of the Second Conference on Language, Literature, Education, and Culture (ICOLLITE 2018)

Code Mixing in E-commerce on Instagram

Authors
Tri Indri Hardini, Temmy Widyastuti, Yatun Romdonah Awaliah
Corresponding Author
Tri Indri Hardini
Available Online March 2019.
DOI
10.2991/icollite-18.2019.80How to use a DOI?
Keywords
code mixing; language in e-commerce; Instagram; social media
Abstract

The practice of code mixing in Instagram online shop advertisements is common in Indonesia, however, not much research has been conducted with regards to the government’s regulation on the use of language on social media. This study aims to investigate the use of code mixing in e-commerce on Instagram. The method used in this research is qualitative using observation techniques, documentation and interviews. Data were taken from 10 Instagram account online shop advertisements by using purposive sampling. This study indicates that the use of code mixing occurred in the forms of words, phrases, and clauses. In addition, there is also internal code mixing, namely in the form of affixes. It turns out that this code-mixing practice was motivated by their intention of making their communication more relaxed and flexible. In conclusion, the code-mixing practice of instagrammers in making online shop advertisements is not in line with the government’s regulation pertaining to language use on social media.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Second Conference on Language, Literature, Education, and Culture (ICOLLITE 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2019
ISBN
978-94-6252-691-4
ISSN
2352-5398
DOI
10.2991/icollite-18.2019.80How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Tri Indri Hardini
AU  - Temmy Widyastuti
AU  - Yatun Romdonah Awaliah
PY  - 2019/03
DA  - 2019/03
TI  - Code Mixing in E-commerce on Instagram
BT  - Proceedings of the Second Conference on Language, Literature, Education, and Culture (ICOLLITE 2018)
PB  - Atlantis Press
SP  - 364
EP  - 367
SN  - 2352-5398
UR  - https://doi.org/10.2991/icollite-18.2019.80
DO  - 10.2991/icollite-18.2019.80
ID  - Hardini2019/03
ER  -