Color Perception: a Smoking Cessation Experiment

DOI

10.2991/assehr.k.200108.024How to use a DOI?

Keywords

Color, Perception, Smoking, Cessation

Abstract

This experimental study aims to propose smoking cessation methods through experiments on the color perception of cigarette products. This study used qualitative method by measuring the desire to smoke using a 5-scale Likert scale. It provides different stimulants through 6 colors of cigarette products. Respondents stated ‘desire’ to smoke, based on rates ranging from those who really did not want to, for those who really wanted to smoke when interacting with cigarette products that were colored. This experimental study collected data through interviews and descriptive analysis. Further research needs to be done considering this study only involved one group of adolescents in the age range of 18 to 22 years old. The results of the experiment show that there was a real correlation between the desire to smoke and the color of cigarette products. This condition certainly also illustrates how color perception can be used as a proposal to help smokers to stop smoking, or at least reduce the desire to smoke. So, it can be a real effort to help smokers to stop smoking.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ivan Kurniawan
PY  - 2020
DA  - 2020/01/10
TI  - Color Perception: a Smoking Cessation Experiment
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
PB  - Atlantis Press
SP  - 108
EP  - 112
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200108.024
DO  - 10.2991/assehr.k.200108.024
ID  - Kurniawan2020
ER  -