The Application of Storytelling in Promotion Through Story Feature in Instagram

DOI

10.2991/assehr.k.200108.020How to use a DOI?

Keywords

Component, Formatting, Style, Styling, Insert

Abstract

This study aims to find out the storytelling method used by the chosen brand, Otten Coffee, which is engaged in the sale of coffee along with its manufacturing equipment especially in Instagram story. The method used in this study was a qualitative method with a phenomenological approach. This phenomenological approach used to study the promotional content of selected brands uploaded in their Instagram stories. The results found in this study namely the use of storytelling in promoting products through the story feature on Instagram, are starting to be popular today. The impact of the using of storytelling methods is more persuasive and better to reach the emotions of the target audience.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Deddy Kurniawan
PY  - 2020
DA  - 2020/01/10
TI  - The Application of Storytelling in Promotion Through Story Feature in Instagram
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
PB  - Atlantis Press
SP  - 91
EP  - 95
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200108.020
DO  - 10.2991/assehr.k.200108.020
ID  - Kurniawan2020
ER  -