Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018)

Examining Islamic Religiosity on Consumer Muslim Fashion Trend Purchase Intention

Authors
Sulis Riptiono, Gunarso Wiwoho
Corresponding Author
Sulis Riptiono
Available Online July 2019.
DOI
10.2991/icobame-18.2019.8How to use a DOI?
Keywords
islamic religiosity; theory of planned behavior; consumer muslim fashion trend; purchase intention
Abstract

In this article, we study examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were consumer Muslim in Central Java, Indonesia by using purposive sampling and analysis tool used in this study is path analysis. The results showed that all hypotheses were accepted except hypotheses three. Subjective norms have the most influence on the intention to buy Muslim fashion trends. Other findings state that the Islamic religiosity variable does not have a significant effect on consumer Muslim purchase intention directly, but the Islamic religiosity variable indirectly effect toward consumer Muslim purchase intentions through consumer attitudes variables. Whereas for Perceived behavioral control variables have a positive effect on consumer purchase intention.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2019
ISBN
978-94-6252-750-8
ISSN
2352-5428
DOI
10.2991/icobame-18.2019.8How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Sulis Riptiono
AU  - Gunarso Wiwoho
PY  - 2019/07
DA  - 2019/07
TI  - Examining Islamic Religiosity on Consumer Muslim Fashion Trend Purchase Intention
BT  - Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018)
PB  - Atlantis Press
SP  - 38
EP  - 41
SN  - 2352-5428
UR  - https://doi.org/10.2991/icobame-18.2019.8
DO  - 10.2991/icobame-18.2019.8
ID  - Riptiono2019/07
ER  -