Research of Postal Data mining system based on big data
Xia Hu, Yanfeng Jin, Fan Wang
Available Online April 2015.
- https://doi.org/10.2991/icmra-15.2015.124How to use a DOI?
- big data; postal data; data mining; precision marketing
- With the rapid developing of cloud computing and big data technology, enterprises have accumulated vast amounts of data and all of them have got more effective treatment, so companies get greater value of market. This issue analyzed the data China Post has and proposed an architecture of China Post’s data-digging system in large data environments and carried out a detailed design of precise process for China Post based on big data. Finally, we used China Post’s data-digging system on the precise database marketing and personalized product recommendations and other aspects, and achieved good results.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xia Hu AU - Yanfeng Jin AU - Fan Wang PY - 2015/04 DA - 2015/04 TI - Research of Postal Data mining system based on big data BT - Proceedings of the 3rd International Conference on Mechatronics, Robotics and Automation PB - Atlantis Press SP - 643 EP - 647 SN - 2352-538X UR - https://doi.org/10.2991/icmra-15.2015.124 DO - https://doi.org/10.2991/icmra-15.2015.124 ID - Hu2015/04 ER -