Proceedings of the 3rd International Conference on Mechatronics, Robotics and Automation

Research of Postal Data mining system based on big data

Authors
Xia Hu, Yanfeng Jin, Fan Wang
Corresponding Author
Xia Hu
Available Online April 2015.
DOI
https://doi.org/10.2991/icmra-15.2015.124How to use a DOI?
Keywords
big data; postal data; data mining; precision marketing
Abstract
With the rapid developing of cloud computing and big data technology, enterprises have accumulated vast amounts of data and all of them have got more effective treatment, so companies get greater value of market. This issue analyzed the data China Post has and proposed an architecture of China Post’s data-digging system in large data environments and carried out a detailed design of precise process for China Post based on big data. Finally, we used China Post’s data-digging system on the precise database marketing and personalized product recommendations and other aspects, and achieved good results.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
3rd International Conference on Mechatronics, Robotics and Automation
Part of series
Advances in Computer Science Research
Publication Date
April 2015
ISBN
978-94-62520-76-9
ISSN
2352-538X
DOI
https://doi.org/10.2991/icmra-15.2015.124How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xia Hu
AU  - Yanfeng Jin
AU  - Fan Wang
PY  - 2015/04
DA  - 2015/04
TI  - Research of Postal Data mining system based on big data
BT  - 3rd International Conference on Mechatronics, Robotics and Automation
PB  - Atlantis Press
SP  - 643
EP  - 647
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmra-15.2015.124
DO  - https://doi.org/10.2991/icmra-15.2015.124
ID  - Hu2015/04
ER  -