Research on the Communication Strategy of Region of Rivers and Lakes Tourism Brand in China

DOI

10.2991/aebmr.k.210909.034How to use a DOI?

Keywords

Brand communication, Cultural tourism brand, Lingnan region of rivers and lakes

Abstract

Lingnan region of rivers and lakes is the birthplace of regional culture and the carrier of historical information. It has ushered in new changes and new trends in the process of rural revitalization and urbanization. How to balance economic development and protection of region of rivers and lakes has become a problem that has to be faced in the process of modernization of region of rivers and lakes. Based on this background, this article chooses China’s Gulao region of rivers and lakes as the research object, and based on the important role of brand building, it studies the current situation and optimization strategies of the cultural tourism brand of Lingnan region of rivers and lakes.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yuting Li
AU  - Baoer Yi
PY  - 2021
DA  - 2021/09/11
TI  - Research on the Communication Strategy of Region of Rivers and Lakes Tourism Brand in China
BT  - Proceedings of the 2nd International Conference on Management, Economy and Law (ICMEL 2021)
PB  - Atlantis Press
SP  - 231
EP  - 235
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210909.034
DO  - 10.2991/aebmr.k.210909.034
ID  - Li2021
ER  -