Analysis on the 5W Model of MUZEN RADIO Brand Communication in the New Media Environment
- DOI
- 10.2991/aebmr.k.210909.049How to use a DOI?
- Keywords
- New media, 5W model, MUZEN RADIO
- Abstract
At present, as one of the retro audio brands, MUZEN RADIO is very popular among young people. This article draws on Laswell’s 5W model, from the aspects of communicator (who), communication content (what), communication channel (in which channel), audience (whom) and communication effect (with what effect), etc., to carry out in-depth analysis of the brand communication model of MUZEN RADIO, trying to show the detailed picture of the brand communication of MUZEN RADIO in the new media environment. And on this basis, this article puts forward corresponding suggestions on the deficiencies in the brand communication of MUZEN RADIO, in order to provide reference and reference for the development of Chinese audio brand communication.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lu Wang AU - Qiuyan Yun PY - 2021 DA - 2021/09/11 TI - Analysis on the 5W Model of MUZEN RADIO Brand Communication in the New Media Environment BT - Proceedings of the 2nd International Conference on Management, Economy and Law (ICMEL 2021) PB - Atlantis Press SP - 333 EP - 339 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210909.049 DO - 10.2991/aebmr.k.210909.049 ID - Wang2021 ER -