Proceedings of the 2022 3rd International Conference on Modern Education and Information Management (ICMEIM 2022)

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Evaluation Indexes of Influence and Its Application of Military-Related WeChat Official Accounts in the New Era

Authors
Wei Liu1, Linjun Fan1, 2, *
1Officers College of the Chinese People’s Armed Police, Chengdu, 610213, China
2School of Computer Science and Engineering, University of Electronic Science and Technology of China, Chengdu, 610000, China
*Corresponding author. Email: ljfan_nudt@163.com
Corresponding Author
Linjun Fan
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-044-2_61How to use a DOI?
Keywords
Information dissemination; WeChat official accounts; Military-related accounts; Tweets influence; The Evaluation index system; Index weight
Abstract

In recent years, a large number of Military-related WeChat Official Accounts (named MWOAs) have appeared, which provide a better platform for displaying the good image and transmitting the positive energy of the army. However, there are still a few tweets from these MWOAs whose quality and influence are not high enough. Based on the analysis of the influence factors of MWOAs, this paper establishes the evaluation index system of the influence of MWOAs, and proposes the method to determine the index weight. Based on these, adopting the fuzzy comprehensive evaluation method, we evaluate the actual influence of MWOAs’ tweets. Compared with the actual situation, The evaluation indexes and methods we proposed have been verified to be scientific and reasonable, which provide a good reference for improving the quality and influence of MWOAs’ tweets.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Modern Education and Information Management (ICMEIM 2022)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
27 December 2022
ISBN
978-94-6463-044-2
ISSN
2667-128X
DOI
10.2991/978-94-6463-044-2_61How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wei Liu
AU  - Linjun Fan
PY  - 2022
DA  - 2022/12/27
TI  - Evaluation Indexes of Influence and Its Application of Military-Related WeChat Official Accounts in the New Era
BT  - Proceedings of the 2022 3rd International Conference on Modern Education and Information Management (ICMEIM 2022)
PB  - Atlantis Press
SP  - 483
EP  - 488
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-044-2_61
DO  - 10.2991/978-94-6463-044-2_61
ID  - Liu2022
ER  -