The Role Of Low - End Disruptive Innovation In The Face Of Small Medium Industries Market Competition. A Case Study Of Tasikmalaya Embroidery Product

DOI

10.2991/iclick-18.2019.30How to use a DOI?

Keywords

Disruptive, Embroidery, Innovation, Small and Medium Industries.

Abstract

One of the potential Small Medium Industries (hereinafter, SMIs) in the province West Java Province is the embroidery center in Tasikmalaya City. The development of the global economy, for example, the establishment of AEC free markets and ACFTA trade agreement, has led to an increasingly competitive market. As a result of the free market, many embroidery products made in China are marketed in the local market and become the main competitor of Tasikmalaya embroidery products. The general problem faced by SMIs embroidery Tasikmalaya is innovation. Most embroidery entrepreneurs of SMIs do imitation or modification because it is considered more profitable and less risky. Rapid technological developments have led to drastic changes in many sectors, including disruptive innovation that causes old technology to replaced by new and better ones, including lower prices than incumbent products. Therefore, in the face of the global market, Tasikmalaya embroidery business need to apply disruptive innovation. The primary goal is to compete with competitor products, create a new market and new consumer.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Prety Diawati
AU  - Henry H. Loupias
PY  - 2019/07
DA  - 2019/07
TI  - The Role Of Low - End Disruptive Innovation In The Face Of Small Medium Industries Market Competition. A Case Study Of Tasikmalaya  Embroidery Product
BT  - Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)
PB  - Atlantis Press
SP  - 145
EP  - 150
SN  - 2352-5398
UR  - https://doi.org/10.2991/iclick-18.2019.30
DO  - 10.2991/iclick-18.2019.30
ID  - Diawati2019/07
ER  -