Exploring Online Social Behavior Based on Macluhan’s Theory: A Case Study of Sina Weibo

DOI

10.2991/978-2-494069-97-8_190How to use a DOI?

Keywords

McLuhan; Media; Weibo; The Extension of Sense Organ; Thinking

Abstract

With the rapid development of the Internet, people have stepped into an era of information sharing, and the Internet of everything has become the main trend in people's life. However, with the continuous enhancement of the Internet trend, people have begun to be restricted by the Internet, and there are various negative and even inappropriate influences on society on some social platforms, which distort the facts of the development of events and have a great negative effect. This paper aims to show readers the extension of people's comprehensive senses in the Internet environment by means of a case study. This article will help people know some crises under the background of the Internet, allow people to keep rational thinking, correctly understand the role of itself in the context of the Internet, and warn some negative behavior, which let people keep a sober mind, at the same time also help related social platform to strengthen the regulation of platform environment, to better build a harmonious network environment. This paper draws a conclusion by studying McLuhan's theory and establishing its relationship with network social behavior. Through the method of case study, the case used the incident of a bus falling into a river in Wanzhou District, Chongqing, China, and it is concluded that people need to use network social platforms correctly and rationally develop their own views.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Fangjing Tian
PY  - 2023
DA  - 2023/02/13
TI  - Exploring Online Social Behavior Based on Macluhan’s Theory: A Case Study of Sina Weibo
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 1480
EP  - 1486
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_190
DO  - 10.2991/978-2-494069-97-8_190
ID  - Tian2023
ER  -