Spreading Beijing, Audiovisual Global: On the Application of Regional Elements in the Packaging of Beijing Satellite TV Channel

DOI

10.2991/assehr.k.201215.528How to use a DOI?

Keywords

Television channel packaging, Beijing SATELLITE TV, Regional culture, Regionalized element

Abstract

Nowadays, with the integration of global film and television cultural exchanges, the packaging of Chinese TV channels has been impacted by foreign design concepts and film and television art trends, and the packaging style has lost its distinctive national characteristics and the homogenization phenomenon is serious. Therefore, it pays attention to the application and promotion of regional cultural elements in TV channel packaging, which makes it stand out and develop its own school in the tide of TV packaging globalization. By analyzing the case of Beijing TV channel packaging for regional elements in Beijing TV channel package identification, the concept of channel, channel, promotion and channel well-known program applied to elaborate on the four dimensions, discusses the practical significance of the regional culture of television channel package, for the uniqueness of China’s electricity video packaging and aesthetic.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoting Li
PY  - 2020
DA  - 2020/12/17
TI  - Spreading Beijing, Audiovisual Global: On the Application of Regional Elements in the Packaging of Beijing Satellite TV Channel
BT  - Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
PB  - Atlantis Press
SP  - 696
EP  - 698
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.528
DO  - 10.2991/assehr.k.201215.528
ID  - Li2020
ER  -