Research on the Construction of Regional Cultural Communication Paths in the Media Convergence Era

DOI

10.2991/assehr.k.201215.536How to use a DOI?

Keywords

Integrating media, regional culture, modern value and communication strategy

Abstract

The cultural communication thinking and mode are revolutionized in the Media Convergence Era. The communication of regional culture as a representative of the cultural diversity of the Chinese nation is of great significance. The paper is aimed to analyze the role of the transformation of the Media Convergence Era in the regional cultural communication, starting from the modern communication value of regional culture. It is proposed to adopt some ways for the regional cultural communication in the Media Convergence Era. For example, strengthen the top-level design, select the excellent regional cultural content, create the multi-level and all-round regional cultural communication system, improve the quality of regional cultural products and make use of local colleges and universities. It is hoped to provide some helpful reference for the construction research on the regional cultural communication path in the Media Convergence Era.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - DeMin He
AU  - WenHui Li
PY  - 2020
DA  - 2020/12/17
TI  - Research on the Construction of Regional Cultural Communication Paths in the Media Convergence Era
BT  - Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
PB  - Atlantis Press
SP  - 728
EP  - 732
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.536
DO  - 10.2991/assehr.k.201215.536
ID  - He2020
ER  -