Proceedings of the International Conference on Interdisciplinary Language, Literature and Education (ICILLE 2018)

Illocutionary Acts of Directive on Lazada_Id Advertising in the Instagram

Authors
Muhammad Ulil Albab, Teguh Setiawan
Corresponding Author
Muhammad Ulil Albab
Available Online April 2019.
DOI
https://doi.org/10.2991/icille-18.2019.49How to use a DOI?
Keywords
illocutionary speech acts, directive, Instagram.
Abstract
This study aims to analyze the Lazada_Id advertising text from pragmatic point of view through classifying and describing which is focused in the illocutionary speech acts with directive categories. Where the directive category has several types such as: command, orders, requests, and suggestions. This study also aims to provide one thing that is different from research on speech acts. However, this research is not the only research on speech acts that studies data in the form of writing. This study focused on Lazada_Id advertising on social networks (Instagram) and it can be ascertained that this study displays a different side of previous studies. From the research conducted, it was found that directive illocutionary speech acts with command, request, order, and suggestion types are suitable to use in attracting consumers to read and see status or photos, videos displayed by Lazada because they provide a curious impact on consumers. From research conducted that text on Lazada_Id advertisement identified uses many illocutionary directive texts to provide clarity to consumers and society in general.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference on Interdisciplinary Language, Literature and Education (ICILLE 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
978-94-6252-710-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/icille-18.2019.49How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Muhammad Ulil Albab
AU  - Teguh Setiawan
PY  - 2019/04
DA  - 2019/04
TI  - Illocutionary Acts of Directive on Lazada_Id Advertising in the Instagram
BT  - International Conference on Interdisciplinary Language, Literature and Education (ICILLE 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icille-18.2019.49
DO  - https://doi.org/10.2991/icille-18.2019.49
ID  - Albab2019/04
ER  -