Research on how the digital economy empowers retail companies to transform and upgrade under Dual Circulation View

DOI

10.2991/978-94-6463-270-5_9How to use a DOI?

Keywords

Digital economy; Retail enterprises; Transformation and upgrading of retail enterprises; Total factor productivity

Abstract

Under the new development pattern, digital transformation is the best option for retail enterprises to cope with various risks in the face of changing market conditions, to enhance their efficiency and competitiveness. First, this paper uses the DEA-Malmquist index to measure the data of 20 retail enterprises that have gradually applied digital technology and have listed A-shares and to verify the operational efficiency of retail enterprises after digitalization. The empirical results show that: first, the production efficiency of digital retail enterprises is the best when the factor allocation is rationalized; second, the production efficiency of retail enterprises applying digital technology has increased year by year; third, technical efficiency and technological innovation efficiency have the same impact on retail enterprises. After the digital transformation, the level of technology in retail businesses will be improved, which will lead to an increase in total factor productivity. Finally, the paper makes some recommendations on the digital transformation of retail businesses from the perspective of enterprises and governments.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chuangli Shang
AU  - Zhengxu Wang
PY  - 2023
DA  - 2023/10/29
TI  - Research on how the digital economy empowers retail companies to transform and upgrade under Dual Circulation View
BT  - Proceedings of the 3rd International Conference on Internet Finance and Digital Economy (ICIFDE 2023)
PB  - Atlantis Press
SP  - 74
EP  - 81
SN  - 2667-1271
UR  - https://doi.org/10.2991/978-94-6463-270-5_9
DO  - 10.2991/978-94-6463-270-5_9
ID  - Shang2023
ER  -