Research on the operational mechanism of network fundraising in Background of “Internet+”
Hongming Fu, Hui Cai, Hua Song
Available Online May 2018.
- https://doi.org/10.2991/ichssr-18.2018.128How to use a DOI?
- Network fundraising, Theory of planned behavior, Donation intention.
- In this study, people of different ages and occupations were selected as the research objects. This study uses the method of questionnaire survey, supplemented by the theory of planned behavior. SPSS19.0 software was used to analyze the results of 500 valid questionnaires. The study found that the attitude of donation, the subjective norm and the perception behavior control factors have positive influence on the public participation in the Internet solicitation. On the basis of this, suggestions are put forward according to the results of data analysis.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Hongming Fu AU - Hui Cai AU - Hua Song PY - 2018/05 DA - 2018/05 TI - Research on the operational mechanism of network fundraising in Background of “Internet+” BT - 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018) PB - Atlantis Press SP - 663 EP - 670 SN - 2352-5398 UR - https://doi.org/10.2991/ichssr-18.2018.128 DO - https://doi.org/10.2991/ichssr-18.2018.128 ID - Fu2018/05 ER -