Communication strategy of Web Portal Platishers
Quan Wang, Qizhi Sheng
Available Online May 2018.
- https://doi.org/10.2991/ichssr-18.2018.81How to use a DOI?
- Platisher，self-media，Universal Mediation，Communication strategy.
- With the rapid development of information technology and digital technology, new media has become the main way for us to obtain information. The rapid development of social media has become an inevitable trend. With the promotion of mobile communication, big data analysis and the development of cloud computing, social media is rising rapidly. The concept of UGC allows a large number of self-media users to emerge. The major Internet companies rushed to launch self-media products, the WeChat public platform was complacent and self-appointed. The situation of a single big company was broken and it entered the era of publicity. The core competitiveness of self-media platforms is often manifested in the competition for high-quality content and the specification of platform content. The investigation of its communication strategy mainly includes six parts.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Quan Wang AU - Qizhi Sheng PY - 2018/05 DA - 2018/05 TI - Communication strategy of Web Portal Platishers BT - 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018) PB - Atlantis Press SP - 429 EP - 433 SN - 2352-5398 UR - https://doi.org/10.2991/ichssr-18.2018.81 DO - https://doi.org/10.2991/ichssr-18.2018.81 ID - Wang2018/05 ER -