Communication strategy of Web Portal Platishers

DOI

10.2991/ichssr-18.2018.81How to use a DOI?

Keywords

Platisher，self-media，Universal Mediation，Communication strategy.

Abstract

With the rapid development of information technology and digital technology, new media has become the main way for us to obtain information. The rapid development of social media has become an inevitable trend. With the promotion of mobile communication, big data analysis and the development of cloud computing, social media is rising rapidly. The concept of UGC allows a large number of self-media users to emerge. The major Internet companies rushed to launch self-media products, the WeChat public platform was complacent and self-appointed. The situation of a single big company was broken and it entered the era of publicity. The core competitiveness of self-media platforms is often manifested in the competition for high-quality content and the specification of platform content. The investigation of its communication strategy mainly includes six parts.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Quan Wang
AU  - Qizhi Sheng
PY  - 2018/05
DA  - 2018/05
TI  - Communication strategy of Web Portal Platishers
BT  - Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
PB  - Atlantis Press
SP  - 429
EP  - 433
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-18.2018.81
DO  - 10.2991/ichssr-18.2018.81
ID  - Wang2018/05
ER  -