Study of Domestication and Foreignization on Commercial Advertisements Translation

DOI

10.2991/ichssd-19.2019.45How to use a DOI?

Keywords

Commercial advertisement translation, Translation strategy, Domestication, Foreignization.

Abstract

Commercial advertisements aim at raising consumers’ purchasing desire and promoting the sales of products. It is believed that commercial advertisement translation can affect the sales of foreign products and profits of foreign enterprises. Advertisements are very crucial when a company is going to enter another country, because it can affects customer’s acceptance and preferences of products. It has important practical significance to study commercial advertisement translation strategies. Domestication and foreignization are the widely used translation strategies in advertisements translation. In this paper, the application of these two translation methods will be discussed by analyzing some typical cases.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiunan Zhang
PY  - 2019/07
DA  - 2019/07
TI  - Study of Domestication and Foreignization on Commercial Advertisements Translation
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 225
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.45
DO  - 10.2991/ichssd-19.2019.45
ID  - Zhang2019/07
ER  -