Factors Influencing College Students' Use of Shared Bicycles-- a Case Study of Jiujiang University, China

DOI

10.2991/ichssd-19.2019.44How to use a DOI?

Keywords

undergraduates; shared bikes; perceived behavioral control

Abstract

Under the environment of sharing economy, the undergraduates are an important subject in using bicycles. Through the analysis and processing of the survey data of SPSS and AMOS, it is found that the undergraduates' behaviors of using Shared Bikes are positively affected by their action intention, which in turn are affected by their attitudes and perceived behavioral control, and the attitudes play an intermediary role in behavioral norms’ influencing their intention. This paper argues that enterprises should improve users' attitudes and perceptions of bike sharing: on the one hand, improve safety and convenience, and on the other hand, reduce costs.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liping Deng
AU  - Juan Zhu
AU  - Youxue Zhou
PY  - 2019/07
DA  - 2019/07
TI  - Factors Influencing College Students' Use of Shared Bicycles-- a Case Study of Jiujiang University, China
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 219
EP  - 224
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.44
DO  - 10.2991/ichssd-19.2019.44
ID  - Deng2019/07
ER  -