Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)

Factors Influencing College Students' Use of Shared Bicycles-- a Case Study of Jiujiang University, China

Authors
Liping Deng, Juan Zhu, Youxue Zhou
Corresponding Author
Juan Zhu
Available Online July 2019.
DOI
10.2991/ichssd-19.2019.44How to use a DOI?
Keywords
undergraduates; shared bikes; perceived behavioral control
Abstract

Under the environment of sharing economy, the undergraduates are an important subject in using bicycles. Through the analysis and processing of the survey data of SPSS and AMOS, it is found that the undergraduates' behaviors of using Shared Bikes are positively affected by their action intention, which in turn are affected by their attitudes and perceived behavioral control, and the attitudes play an intermediary role in behavioral norms’ influencing their intention. This paper argues that enterprises should improve users' attitudes and perceptions of bike sharing: on the one hand, improve safety and convenience, and on the other hand, reduce costs.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-751-5
ISSN
2352-5398
DOI
10.2991/ichssd-19.2019.44How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Liping Deng
AU  - Juan Zhu
AU  - Youxue Zhou
PY  - 2019/07
DA  - 2019/07
TI  - Factors Influencing College Students' Use of Shared Bicycles-- a Case Study of Jiujiang University, China
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 219
EP  - 224
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.44
DO  - 10.2991/ichssd-19.2019.44
ID  - Deng2019/07
ER  -