Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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Visualization Communication of Ethnic Music on Short Video Platforms A Case Study of the Mongolian Music on Douyin

Authors
Yaling Lyu1, *
1Modern Service College, Jining Normal University, Ulanqab, 012000, Inner Mongolia, China
*Corresponding author. Email: xieyinfeng@yuewen.com
Corresponding Author
Yaling Lyu
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_42How to use a DOI?
Keywords
Ethnic music; Short video; Douyin; Visualization; Media studies
Abstract

Ethnic music embodies the essence of ethnic cultures and its dissemination and protection are important in the era of short videos. Traditional minority cultures encounter corresponding communication difficulties in the new media environment. Based on the short video platform Douyin, this paper analyses the situation of ethnic music and its interaction with audiences and takes the Mongolian music as a specific case. Ethnic music short videos on this platform combine audio and visual elements, which makes the video contain more information about ethnic culture. Some representative cases are analysed in terms of their audio and visual content. Moreover, based on a survey of the users on Douyin, users’ habit of using ethnic music and their attitudes have been reflected. Therefore, the trend of ethnic music can be predicted. In the future communication process, short video platforms and music producers should use different communication methods to preserve cultural diversity.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-89-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_42How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yaling Lyu
PY  - 2022
DA  - 2022/12/30
TI  - Visualization Communication of Ethnic Music on Short Video Platforms A Case Study of the Mongolian Music on Douyin
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 363
EP  - 373
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_42
DO  - 10.2991/978-2-494069-89-3_42
ID  - Lyu2022
ER  -