More than a Soft Drink Company

An Analysis of Drink Companies in The Digital Age Based on The Case Study of Genki Forest

DOI

10.2991/aebmr.k.220307.051How to use a DOI?

Keywords

Genki forest; beverage industry; POCD framework; SWOT analysis; consumerism; Binsen Tang; Generation Z; digitalization

Abstract

In recent decades, digitalization and rising consumption leads to dramatic changes in traditional industries such as the beverage industry, in terms of product development, marketing strategy, form of competition and so on. This essay introduces the relatively newly founded Chinese beverage company Genki Forest, discussing its founders, values, products, funding and investment information and so on. Then the analysis of this company’s uniqueness follows, as its several features make it a distinctive presence in the beverage industry. The essay then explains the techniques of POCD framework and SWOT analysis and applies them to Genki Forest. Such analysis could help to explain the reasons for Genki Forest’s success. Next, this essay summarizes the evidence and findings presented to derive an overall evaluation of the prospects of the company from an investment perspective and its implications for the industry. Finally, this essay concludes that Genki Forest’s success is attributed to its strategy of digitalization as well as its ability to adapt to the demand of the new wave of consumption. This essay also further concludes that Genki Forest is prospective as an investment option its strengths and strategies enables the company not only to be successful at present but also have a large amount of potential in the future.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zheng Wang
PY  - 2022
DA  - 2022/03/26
TI  - More than a Soft Drink Company
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 324
EP  - 328
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.051
DO  - 10.2991/aebmr.k.220307.051
ID  - Wang2022
ER  -