Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Customer Value and Customer Loyalty: Comparison and Application

Authors
Tianxin Cai1, *, , Wangyuan Chen2, , Songxia Li3, , Hangshuo Qiu4, , Jinglei Shang5,
1Kelley School of Business, Indiana University Bloomington, Bloomington, IN, 47401, U.S
2College of Economic and Management, Shanghai Institute of Technology, Caobao Road 120, Xuhui District, Shanghai, China
3College of Art and Science, The Ohio State University, 55 Station Landing, Medford, MA, 02155, U.S.
4College of Science, The University of Arizona, Tucson, AZ, 85710, U.S.
5Eberly College of Science, The Pennsylvania State University, State College, PA, 16801, U.S.
Corresponding Author
Tianxin Cai
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.173How to use a DOI?
Keywords
customer value; customer loyalty; comparison; application
Abstract

Customer value and customer loyalty are hot research points. They have attracted many researchers in recent years, and they are the keys to increasing companies’ profit, maintaining high-value customers, and cultivating potential value customers. In this article, we summarize some popular researches on customer value and customer loyalty. To go a step further, we analyze some valuable research in current marketing to support our view. After that, we discuss the difference and connection between customer value and customer loyalty to show readers how closely related they are. Lastly, we talk about applying customer value and customer loyalty to show how they can be utilized in current marketing.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.173How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Tianxin Cai
AU  - Wangyuan Chen
AU  - Songxia Li
AU  - Hangshuo Qiu
AU  - Jinglei Shang
PY  - 2022
DA  - 2022/03/26
TI  - Customer Value and Customer Loyalty: Comparison and Application
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1050
EP  - 1055
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.173
DO  - 10.2991/aebmr.k.220307.173
ID  - Cai2022
ER  -