Restore Customer Trust and Public Reputation: Case Study of Didi

DOI

10.2991/aebmr.k.220307.282How to use a DOI?

Keywords

Sharing economy; Crisis management; Public trust; Reputation management; Didi

Abstract

The sharing economy has been undergoing dramatic development in the past years. Didi, the leading sharing transportation provider in China, is deemed as one of the most successful cases. However, despite the great economic growth in the market, numerous issues regarding customer safety and data security lead to a decreased customer trust and public reputation, creating massive negatives impacts on its sustainable development. This study, thereby, would focus on the case of Didi by investigating the causes of its Crisis. According to the results, there are some solutions to help the share economy corporates to deal with reputation problems. Some suggestions based on management models are also proposed to help Didi regain its public trust, e.g. They can join some charity to rebuild their corporate image and win more social benefits and adjust the management of Didi’s internal departments. This study would contribute to the field of corporate crisis management and public relations management.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yixi Li
AU  - Meiyu Wang
PY  - 2022
DA  - 2022/03/26
TI  - Restore Customer Trust and Public Reputation: Case Study of Didi
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1728
EP  - 1732
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.282
DO  - 10.2991/aebmr.k.220307.282
ID  - Li2022
ER  -