The Market Strategies of Apple in China

DOI

10.2991/aebmr.k.220307.186How to use a DOI?

Keywords

Apple; Market strategies; Chinese smartphone market

Abstract

The purpose of this paper is to find the Apple’ marketing strategies in Chinese market, one of the most successful smartphone brands in the world. This paper will give the details of Apple marketing strategies in China, a marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers product, price, place, and promotion. The methodology is literature review that the market strategies in China and why Apple can keep the lead in China smartphone market. Apple had use a good market strategy, whether in attracting customers or selling the product.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Bingyan Lu
PY  - 2022
DA  - 2022/03/26
TI  - The Market Strategies of Apple in China
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1129
EP  - 1132
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.186
DO  - 10.2991/aebmr.k.220307.186
ID  - Lu2022
ER  -