Analysis of the Business Model of e-commerce Companies under COVID-19: Taking Alibaba as an Example
These authors contributed equally.
- DOI
- 10.2991/aebmr.k.220307.437How to use a DOI?
- Keywords
- COVID-19; Alibaba; SWOT analysis; e-commerce
- Abstract
With the increase of Internet usage and the impact of COVID-19 pandemic, the market share of e-commerce is growing rapidly, and various types of e-commerce websites is emerging. Alibaba, as a leading enterprise in China’s e-commerce market, has been affected by the environment in this period, and has a lot of representative performance for the e-commerce industry. This paper makes an in-depth analysis of Alibaba Group as a representative of the e-commerce industry. We use SWOT analytics to study the prospects and potential risks of Alibaba’s business model. After investigation, we find that Alibaba does have some management and decision-making risks, but the emergence of COVID-19 and live broadcast also provide Alibaba with many new opportunities.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Hongyi Chen AU - Yueqiao Feng PY - 2022 DA - 2022/03/26 TI - Analysis of the Business Model of e-commerce Companies under COVID-19: Taking Alibaba as an Example BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 2685 EP - 2692 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.437 DO - 10.2991/aebmr.k.220307.437 ID - Chen2022 ER -