Research on Consumer Behavior Characteristics and Competitive Strategy of Haidilao in Post-epidemic Era

DOI

10.2991/aebmr.k.220307.289How to use a DOI?

Keywords

Haidilao; post-epidemic era; consumer behavior characteristics; competitive strategy

Abstract

The COVID-19 outbreak from 2020 to now has dealt a huge blow to the hot pot industry and caused some changes in consumer behavior characteristics. By using the case study method and literature analysis method, this paper found that consumers in the post-epidemic era are characterized by high social sensitivity and price sensitivity, tend to pay more attention to safety of consumption and body protection than before, and emphasize the convenience of consumption. In the post-epidemic era, Haidilao can upgrade and continue implementing the strategy of focused differentiation, take measures to respond to food safety concerns and build customer trust, and actively take adaptive measures to respond to changes in the market environment and consumer behavior characteristics, so as to stabilize its development and go further in the fierce market competition.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Danning Wang
PY  - 2022
DA  - 2022/03/26
TI  - Research on Consumer Behavior Characteristics and Competitive Strategy of Haidilao in Post-epidemic Era
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1761
EP  - 1765
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.289
DO  - 10.2991/aebmr.k.220307.289
ID  - Wang2022
ER  -