Celebrities’ Different Levels of Impact on Fan Economy

DOI

10.2991/aebmr.k.220307.394How to use a DOI?

Keywords

Fan Economy; Fan Community; Fan Psychology; Celebrity Endorsements; Persona

Abstract

With the booming development of the entertainment industry, various celebrities are also using their advantages to gain the attention of their fans, and at the same time, the fan community is also growing and expanding rapidly. “Fan economy refers to the consumption behaviour of fans for adoring idols. The consumer behaviour of fans is based on the main works of their idols and then develops into the endorsement of idols and other related commodities” [1]. The fans in the fan community will be the major object of the research, observing their internet activities; the internet will be the main resource of this observation, more specifically, applications that are commonly used by fans like Sina Weibo. This article concludes that how the difference between the culture of the fan community plays an impact on the fans’ exaggerative purchasing endorsement behavior, and the way of socializing among fans will also have a certain connection with the celebrities themselves. Different celebrities tend to have different levels of influence on driving the fan economy; the fan community culture of different celebrities’ fans can be influenced indirectly by the nature of the celebrities themselves.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yishengna Wu
PY  - 2022
DA  - 2022/03/26
TI  - Celebrities’ Different Levels of Impact on Fan Economy
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2410
EP  - 2413
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.394
DO  - 10.2991/aebmr.k.220307.394
ID  - Wu2022
ER  -