Empower the Operation of Agricultural Insurance Companies with Big Data Technology

DOI

10.2991/aebmr.k.220307.154How to use a DOI?

Keywords

Big Data; Intelligent Business; Insurance; Risk Control; Operation Management

Abstract

Innovative startups that combine big data technology with existing businesses turned many industries upside down in recent years. The traditional enterprise that follows a human-centric decision-making strategy faces unprecedented pressure from data-driven algorithm-empowered new competitors who provide highly customized products that deeply connect with customers. The rapid growth of those startups brought big data technology into the spotlight, setting up the stage for a new round of business evolution, the intelligent evolution. Insurance, an industry built upon data analysis, innately possesses even more potentials and advantages than other businesses. To optimize their operations, many insurance companies have used big data technology in product design, pricing, and marketing. In comparison, agricultural insurance companies lag in this competition, struggling with inefficient and ineffective systems. This article explores ways of agricultural insurance companies can incorporate big data technology into their operations to create business values by examining the working, intelligent business model of Ping An Group, a world-leading technology-driven financial services provider.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jiacheng Liu
PY  - 2022
DA  - 2022/03/26
TI  - Empower the Operation of Agricultural Insurance Companies with Big Data Technology
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 941
EP  - 946
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.154
DO  - 10.2991/aebmr.k.220307.154
ID  - Liu2022
ER  -