The Analysis of Google’s Monopoly in The Search Engine Industry
These authors contributed equally.
- DOI
- 10.2991/aebmr.k.220307.356How to use a DOI?
- Keywords
- Google; monopoly; search; differentiation; forecast; risk
- Abstract
The main purpose of this paper is to discuss whether Google has a monopoly in the search engine industry and whether it will maintain a monopoly in the future. Firstly, using the five-force model to analyse the industry where Google is located explain Google’s position in the industry. Then through the analysis of Google’s important accounting subjects such as revenue recognition, goodwill and operating lease assets and financial rate shows Google’s own financial ability. Finally, we analyse the risks faced by Google, put forward the corresponding solutions, and forecast Google’s future revenue. This paper holds that Google now occupies a monopoly position in the search engine industry and can continue to maintain it in the future. This paper also creatively puts forward the relationship between Google and the Chinese market and analyzes its potential risks. This paper has implications on the research of Google’s position and future development trend in the search engine industry.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Mengjie Si AU - Zhuo Si AU - Yuxin Ye PY - 2022 DA - 2022/03/26 TI - The Analysis of Google’s Monopoly in The Search Engine Industry BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 2168 EP - 2173 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.356 DO - 10.2991/aebmr.k.220307.356 ID - Si2022 ER -