Research on the Impact of the Epidemic on Marketing

DOI

10.2991/aebmr.k.220307.011How to use a DOI?

Keywords

Epidemic; marketing; advertising; covid-19; expenditure; uncertainty

Abstract

The covid-19 pandemic has led to different changes in the market due to changes in consumer behavior. The changes in consumer consumption behavior bring changes in business marketing strategies. The study was to examine how the current situation of the epidemic has affected the marketing sector of the economy. The study used the descriptive research method to conduct the data analysis. The study sampled four sectors in the economy to provide data for the study. The sectors include information technology, apparel, financial, and real estate sector. The data used in the study were sourced fromyahoofinance.com.

The study found out that the covid-19 pandemic has brought major changes in the marketing sector. There has been an increase in expenditure towards online marketing. The consumer had a change in their consumption behavior and this led to more expenditure being channeled to studying about the consumer consumption behavior.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Muzhi Li
PY  - 2022
DA  - 2022/03/26
TI  - Research on the Impact of the Epidemic on Marketing
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 65
EP  - 70
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.011
DO  - 10.2991/aebmr.k.220307.011
ID  - Li2022
ER  -