Consumption Behavior of College Students in Fan Economy

DOI

10.2991/aebmr.k.220307.026How to use a DOI?

Keywords

fans; college students; consumption behavior; fans economy

Abstract

The “fans” group has attracted much attention due to the current social platforms and some fan culture. College students have some common and typical fan behavior, are deeply influenced by some fan culture, and usually have extraordinary consumption behavior. This paper focuses on college students’ consumption behavior and influencing factors, it can be concluded that many businesses use fan economy to carry out star economy operation mode and make full use of emotion and group identity to transform star fans into brand fans. Because of fans’ consumption behavior, businesses can strengthen brand symbols, develop derivatives, operate fans’ communities, carry out fans’ cultural activities, and other strategies. Through the establishment of diversified brand image, attract more consumers, to improve enterprise benefits.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ke Yukang
PY  - 2022
DA  - 2022/03/26
TI  - Consumption Behavior of College Students in Fan Economy
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 171
EP  - 175
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.026
DO  - 10.2991/aebmr.k.220307.026
ID  - Yukang2022
ER  -