What Caused More Chinese Consumers to Shop Necessities Online during the Pandemic Compared with Americans?

DOI

10.2991/aebmr.k.220307.038How to use a DOI?

Keywords

Fast-moving consumer goods; online market; cultural difference; daily necessities; pandemic

Abstract

Under the influence of the epidemic, and the wave of going online, the markets in the United States and China have completely different reactions. This paper discussed the possible factors that form the different situations in online and offline necessities markets in China and the United States. Through the analysis of the market’s statistics, the work concluded mainly two possible causes: the distinct focuses during the purchase process attributed to the differences in cultural aspects; diverse lockdown policies and different preferences between hedonism and utilitarianism attributed to the differences in ideologies between countries.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Lu Qin
AU  - Changan Ren
PY  - 2022
DA  - 2022/03/26
TI  - What Caused More Chinese Consumers to Shop Necessities Online during the Pandemic Compared with Americans?
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 241
EP  - 245
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.038
DO  - 10.2991/aebmr.k.220307.038
ID  - Qin2022
ER  -