The Impact of Viral Marketing on the Live Broadcasting Industry under the Influence of COVID-19

DOI

10.2991/aebmr.k.220307.135How to use a DOI?

Keywords

viral marketing; live broadcast; social network; social media

Abstract

Under the influence of the new crown virus, many industries have been greatly affected using traditional marketing methods, but some industries have made great progress through the combination of network and marketing, using viral marketing. Among them, the most representative is the live broadcasting industry. This paper aims to study the benefits of the viral marketing strategy in the background of COVID-19, and what has brought the rapid development of the live broadcasting industry in such a short period of time. At the same time, it will also analyze the disadvantages and risks hidden in viral marketing behind such great benefits to the live broadcasting industry. After analysis, the company must use the right methods and methods when using viral marketing strategy, so as to maximize the benefits, minimize the disadvantages and produce better results.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ruoyu Wang
PY  - 2022
DA  - 2022/03/26
TI  - The Impact of Viral Marketing on the Live Broadcasting Industry under the Influence of COVID-19
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 841
EP  - 844
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.135
DO  - 10.2991/aebmr.k.220307.135
ID  - Wang2022
ER  -