Employees Motivation Mechanism in Fast Moving Consumer Goods Industry—Case of Procter & Gamble

DOI

10.2991/aebmr.k.220307.003How to use a DOI?

Keywords

Employees incentive mechanism; FMCG; P&G; Herzberg motivation theory

Abstract

In order to improve company’s performances that allow the company to some extent avoid risks in marketing changes, enterprises need to find approaches to innovate their management, intending to make employees maximize their commitment to organization and work. Therefore, the employees incentive mechanism is conceptualized as a significant approach to encourage staffs’ work motivation. This paper focuses on introducing related review of literature and also illustrating this article’s research method as well as taking P&G company as an example to have a case study. The paper adopts Herzberg’s motivation theory as the supporting theory in order to detail and categorize the specific mechanism conducted in the company.The article also revealed the reason why FMCG company is in great need of taking actions in employees motivation mechanism.By discussing this case,the article gives the conclusion that FMCG industry is in great need of improving employee incentive mechanism and an effective conduction of incentive mechanism would ultimately leads to a better performances to company as the mean while.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Jia Chen
PY  - 2022
DA  - 2022/03/26
TI  - Employees Motivation Mechanism in Fast Moving Consumer Goods Industry—Case of Procter & Gamble
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 15
EP  - 18
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.003
DO  - 10.2991/aebmr.k.220307.003
ID  - Chen2022
ER  -