Exploring Wine Tourism Experience Constructs: A Qualitative Approach

DOI

10.2991/aebmr.k.220307.530How to use a DOI?

Keywords

Wine tourism experience; experience economy

Abstract

Wine tourism is getting popular in market throughout the world and wine tourism experience keep arousing tourism scholars’ attention. However, for what constructs a wine tourism experience still remains debated. This study aims to identify the underpinning constructs of wine tourism experience using a qualitative approach. Systematic literature review and participative observation methods were employed to explore the seemingly amorphous features of wine tourism experience. Research findings suggest that wine tourism experience is a multi-dimentional construct with six dimensions, namely, escape, esthetic, education, entertainment, novelty and hedonism. The results of study provide with practical implications for wine tourism operations with respect to experiential product development and marketing initiatives.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yuqing Zhang
AU  - Hoffer M Lee
PY  - 2022
DA  - 2022/03/26
TI  - Exploring Wine Tourism Experience Constructs: A Qualitative Approach
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3225
EP  - 3230
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.530
DO  - 10.2991/aebmr.k.220307.530
ID  - Zhang2022
ER  -