Marketing Journal Articles: How Indonesian Scholars in English Education Use Marketization Strategy in Their Article Introductions

DOI

10.2991/978-2-494069-19-0_4How to use a DOI?

Keywords

Journal Articles; Introduction Section; Centrality Claim; National Accredited Journals; English Education

Abstract

Centrality claim (henceforth CC) in the introduction section of a journal article (henceforth JA) is an important element aiming at catching readers’ attention towards the research topic to be discussed in the article. However, writing a CC can be problematic especially for new faculty members and postgraduate students. This is why readers including journal editors and reviewers are not interested in reading their articles and reject to publish them. This study is aimed at investigating the differences of CC types found in the introduction sections of journal articles in Applied Linguistics published in national accredited journals of different Sinta values. Sixty articles were chosen from six different national accredited journals in Applied Linguistics for the corpus of this study. The data were taken by using checklist instrument and analysed by using the Cohen Kappa coefficient analysis to evaluate the inter-coder reliability of the appeal types found in the article introductions. The results show that the most frequent type of appeal used by the Indonesian authors is appeal to salience and followed appeal to magnitude. Also, the higher the Sinta value of the journals where the articles are published, the more appeals are used by the authors. This implies that the authors of better-quality articles use more appeals particularly appeal to salience and magnitude compared to the authors of lower quality articles.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Safnil Arsyad
AU  - Dian Eka Chandra Wardhana
PY  - 2022
DA  - 2022/12/05
TI  - Marketing Journal Articles: How Indonesian Scholars in English Education Use Marketization Strategy in Their Article Introductions
BT  - Proceedings of the 3rd International Conference on Educational Science and Teacher Profession (ICETeP 2021)
PB  - Atlantis Press
SP  - 22
EP  - 33
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-19-0_4
DO  - 10.2991/978-2-494069-19-0_4
ID  - Arsyad2022
ER  -