The Discussion on Multi-channel Distribution System under B2C E-commerce Mode
- https://doi.org/10.2991/icetem-15.2015.97How to use a DOI?
- Supply Chain, B2C,Electronics Market, Multi-channel
With the rapid development of network technology and E-commerce, many enterprises open up the electronics market to sell products to the end consumers directly while maintaining the traditional retail channels. In recent years, more and more attention is paid to the studies on multi-channel distribution system under B2C E-commerce in the enterprise community and academic community. This paper tracts the research results of multi-channel distribution system under B2C E-commerce mode in recent years and reviews the overseas and domestic research status from the multi-channel structural arrangements and pricing, multi-channel conflict and coordination, multi-channel operations management and finally proposes the future research directions in this field.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ming Li PY - 2015/03 DA - 2015/03 TI - The Discussion on Multi-channel Distribution System under B2C E-commerce Mode BT - Proceedings of the 2015 International Conference on Education Technology and Economic Management PB - Atlantis Press SP - 620 EP - 623 SN - 2352-5398 UR - https://doi.org/10.2991/icetem-15.2015.97 DO - https://doi.org/10.2991/icetem-15.2015.97 ID - Li2015/03 ER -