Proceedings of the 2015 International Conference on Education Technology and Economic Management

The Discussion on Multi-channel Distribution System under B2C E-commerce Mode

Authors
Ming Li
Corresponding Author
Ming Li
Available Online March 2015.
DOI
https://doi.org/10.2991/icetem-15.2015.97How to use a DOI?
Keywords
Supply Chain, B2C,Electronics Market, Multi-channel
Abstract
With the rapid development of network technology and E-commerce, many enterprises open up the electronics market to sell products to the end consumers directly while maintaining the traditional retail channels. In recent years, more and more attention is paid to the studies on multi-channel distribution system under B2C E-commerce in the enterprise community and academic community. This paper tracts the research results of multi-channel distribution system under B2C E-commerce mode in recent years and reviews the overseas and domestic research status from the multi-channel structural arrangements and pricing, multi-channel conflict and coordination, multi-channel operations management and finally proposes the future research directions in this field.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Education Technology and Economic Management
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2015
ISBN
978-94-62520-49-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icetem-15.2015.97How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ming Li
PY  - 2015/03
DA  - 2015/03
TI  - The Discussion on Multi-channel Distribution System under B2C E-commerce Mode
BT  - 2015 International Conference on Education Technology and Economic Management
PB  - Atlantis Press
SP  - 620
EP  - 623
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-15.2015.97
DO  - https://doi.org/10.2991/icetem-15.2015.97
ID  - Li2015/03
ER  -