Take Taobao as an Example to Discuss the Comprehensive Evaluation Methods for C2C E-Commerce Websites’ Competitiveness

DOI

10.2991/icetem-15.2015.96How to use a DOI?

Keywords

Taobao, Competitiveness, Evaluation Research

Abstract

C2C e-commerce has been in the rapid development in recent years, and the representative websites in China include Taobao (www.taobao.com), eBay (www.e-bay.com), Jinshan Amazon (www.amazon.com.cn) and so on. The investigation from Internet Research and Development Center of CASS shows that C2C has become the most striking area for the competition of e-commerce, and the proportion of Internet users shopping online in China has exceeded the average level of the Asia-Pacific region. However, during the rapid development, the competition in the field of C2C e-commerce is becoming increasingly fierce. For the C2C e-commerce websites, fully evaluating and understanding its own competitiveness are the premises for enterprises to enhance the competitiveness and gain competitive advantages, and now it is also a problem crying out for solutions. Through the analysis of Taobao, the paper verifies the feasibility of proposed comprehensive evaluation index system and evaluation methods for C2C e-commerce websites.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ming Li
PY  - 2015/03
DA  - 2015/03
TI  - Take Taobao as an Example to Discuss the Comprehensive Evaluation Methods for C2C E-Commerce Websites’ Competitiveness
BT  - Proceedings of the 2015 International Conference on Education Technology and Economic Management
PB  - Atlantis Press
SP  - 616
EP  - 619
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-15.2015.96
DO  - 10.2991/icetem-15.2015.96
ID  - Li2015/03
ER  -