Take Taobao as an Example to Discuss the Comprehensive Evaluation Methods for C2C E-Commerce Websites’ Competitiveness
- 10.2991/icetem-15.2015.96How to use a DOI?
- Taobao, Competitiveness, Evaluation Research
C2C e-commerce has been in the rapid development in recent years, and the representative websites in China include Taobao (www.taobao.com), eBay (www.e-bay.com), Jinshan Amazon (www.amazon.com.cn) and so on. The investigation from Internet Research and Development Center of CASS shows that C2C has become the most striking area for the competition of e-commerce, and the proportion of Internet users shopping online in China has exceeded the average level of the Asia-Pacific region. However, during the rapid development, the competition in the field of C2C e-commerce is becoming increasingly fierce. For the C2C e-commerce websites, fully evaluating and understanding its own competitiveness are the premises for enterprises to enhance the competitiveness and gain competitive advantages, and now it is also a problem crying out for solutions. Through the analysis of Taobao, the paper verifies the feasibility of proposed comprehensive evaluation index system and evaluation methods for C2C e-commerce websites.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ming Li PY - 2015/03 DA - 2015/03 TI - Take Taobao as an Example to Discuss the Comprehensive Evaluation Methods for C2C E-Commerce Websites’ Competitiveness BT - Proceedings of the 2015 International Conference on Education Technology and Economic Management PB - Atlantis Press SP - 616 EP - 619 SN - 2352-5398 UR - https://doi.org/10.2991/icetem-15.2015.96 DO - 10.2991/icetem-15.2015.96 ID - Li2015/03 ER -