Proceedings of the International conference "Economy in the modern world" (ICEMW 2018)

Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations

Authors
Natalia Aleksandrovna Naumova, Ilnara Ilnurovna Rahmanova, Regina Vildanovna Nagumanova
Corresponding Author
Natalia Aleksandrovna Naumova
Available Online August 2018.
DOI
https://doi.org/10.2991/icemw-18.2018.72How to use a DOI?
Keywords
audit, online advertising, medical organization, economic indicators, auditor's report
Abstract
The practical tool kit of an estimation efficiency of expenses for advertising in the Internet in medical organizations for proprietors, internal auditors, heads is reported. Theoretical material was collected from scientific journals, articles and books. By means of economic indicators analytical procedures according to estimation efficiency of expenses for online advertising are required
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Volume Title
Proceedings of the International conference "Economy in the modern world" (ICEMW 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
August 2018
ISBN
978-94-6252-599-3
ISSN
2352-5428
DOI
https://doi.org/10.2991/icemw-18.2018.72How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Natalia Aleksandrovna Naumova
AU  - Ilnara Ilnurovna Rahmanova
AU  - Regina Vildanovna Nagumanova
PY  - 2018/08
DA  - 2018/08
TI  - Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations
BT  - Proceedings of the International conference "Economy in the modern world" (ICEMW 2018)
PB  - Atlantis Press
SP  - 384
EP  - 387
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemw-18.2018.72
DO  - https://doi.org/10.2991/icemw-18.2018.72
ID  - Naumova2018/08
ER  -