Proceedings of the International conference "Economy in the modern world" (ICEMW 2018)

Kemerovo Region's experience of implementing and promoting cluster initiatives in tourism industry

Authors
Sergey A. Vasyutin, Elena N. Deniskevich, Oleg V. Kim, Roman V. Selezenev, Konstantin V. Yumatov, Nataliya S. Yakimova, Maksim I. Gavrilov
Corresponding Author
Sergey A. Vasyutin
Available Online August 2018.
DOI
https://doi.org/10.2991/icemw-18.2018.49How to use a DOI?
Keywords
tourism, Kemerovo region, cluster, promotion, marketing, online services
Abstract
The development of tourism in Kemerovo Region offers the professionals of the tourism industry the challenge of integrating the efforts of the key actors of the tourism industry - the state and business. One of the methods of integration should be the cluster approach to the development of tourism. The article analyzes the implementation of cluster initiatives in tourism in the region. One of the key activities of the tourism cluster is information promotion of tourism resources and products. Modern technologies are used for solving this problem. Among the promising directions of tourism development in the region are the problems of branding and rebranding of Kemerovo region's tourist resources, and the tasks of marketing and advertising of tourist offers.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the International conference "Economy in the modern world" (ICEMW 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
August 2018
ISBN
978-94-6252-599-3
ISSN
2352-5428
DOI
https://doi.org/10.2991/icemw-18.2018.49How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Sergey A. Vasyutin
AU  - Elena N. Deniskevich
AU  - Oleg V. Kim
AU  - Roman V. Selezenev
AU  - Konstantin V. Yumatov
AU  - Nataliya S. Yakimova
AU  - Maksim I. Gavrilov
PY  - 2018/08
DA  - 2018/08
TI  - Kemerovo Region's experience of implementing and promoting cluster initiatives in tourism industry
BT  - Proceedings of the International conference "Economy in the modern world" (ICEMW 2018)
PB  - Atlantis Press
SP  - 270
EP  - 276
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemw-18.2018.49
DO  - https://doi.org/10.2991/icemw-18.2018.49
ID  - Vasyutin2018/08
ER  -