Kemerovo Region's experience of implementing and promoting cluster initiatives in tourism industry

DOI

10.2991/icemw-18.2018.49How to use a DOI?

Keywords

tourism, Kemerovo region, cluster, promotion, marketing, online services

Abstract

The development of tourism in Kemerovo Region offers the professionals of the tourism industry the challenge of integrating the efforts of the key actors of the tourism industry - the state and business. One of the methods of integration should be the cluster approach to the development of tourism. The article analyzes the implementation of cluster initiatives in tourism in the region. One of the key activities of the tourism cluster is information promotion of tourism resources and products. Modern technologies are used for solving this problem. Among the promising directions of tourism development in the region are the problems of branding and rebranding of Kemerovo region's tourist resources, and the tasks of marketing and advertising of tourist offers.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sergey A. Vasyutin
AU  - Elena N. Deniskevich
AU  - Oleg V. Kim
AU  - Roman V. Selezenev
AU  - Konstantin V. Yumatov
AU  - Nataliya S. Yakimova
AU  - Maksim I. Gavrilov
PY  - 2018/08
DA  - 2018/08
TI  - Kemerovo Region's experience of implementing and promoting cluster initiatives in tourism industry
BT  - Proceedings of the International conference "Economy in the modern world" (ICEMW 2018)
PB  - Atlantis Press
SP  - 270
EP  - 276
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemw-18.2018.49
DO  - 10.2991/icemw-18.2018.49
ID  - Vasyutin2018/08
ER  -