Research on the Relationship between Corporate Social Responsibility Characteristics and Corporate Double Reputation

DOI

10.2991/icemgd-18.2018.35How to use a DOI?

Keywords

Corporate social responsibility characteristics, Cognitive reputation, Emotional reputation, Social media capabilities.

Abstract

In this paper, 294 questionnaires were used to explore the influence of corporate social media capability on the relationship between corporate social responsibility characteristics and corporate double reputation. The empirical analysis was carried out by SPSS multiple regression statistical method. The results are as follows: (1) The characteristics of corporate social responsibility (commitment, level, time choice, degree of relevance) positively affect the cognitive reputation and emotional reputation of the enterprise; (2) The cognitive reputation of the company positively affects the emotional reputation; (3) The social media capability of enterprises positively adjusts the relationship between CSR characteristics (commitment, level) and cognitive reputation; (4) The social media capability of enterprises positively adjusts the relationship between CSR characteristics (commitment, level and time choice) and emotional reputation.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ge Xiaochun
AU  - Zhao Mengqi
PY  - 2018/09
DA  - 2018/09
TI  - Research on the Relationship between Corporate Social Responsibility Characteristics and Corporate Double Reputation
BT  - Proceedings of the International Conference on Economic Management and Green Development (ICEMGD 2018)
PB  - Atlantis Press
SP  - 213
EP  - 220
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemgd-18.2018.35
DO  - 10.2991/icemgd-18.2018.35
ID  - Xiaochun2018/09
ER  -