Research on the Relationship between Corporate Social Responsibility Characteristics and Corporate Double Reputation
Ge Xiaochun, Zhao Mengqi
Available Online September 2018.
- https://doi.org/10.2991/icemgd-18.2018.35How to use a DOI?
- Corporate social responsibility characteristics, Cognitive reputation, Emotional reputation, Social media capabilities.
- In this paper, 294 questionnaires were used to explore the influence of corporate social media capability on the relationship between corporate social responsibility characteristics and corporate double reputation. The empirical analysis was carried out by SPSS multiple regression statistical method. The results are as follows: (1) The characteristics of corporate social responsibility (commitment, level, time choice, degree of relevance) positively affect the cognitive reputation and emotional reputation of the enterprise; (2) The cognitive reputation of the company positively affects the emotional reputation; (3) The social media capability of enterprises positively adjusts the relationship between CSR characteristics (commitment, level) and cognitive reputation; (4) The social media capability of enterprises positively adjusts the relationship between CSR characteristics (commitment, level and time choice) and emotional reputation.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ge Xiaochun AU - Zhao Mengqi PY - 2018/09 DA - 2018/09 TI - Research on the Relationship between Corporate Social Responsibility Characteristics and Corporate Double Reputation BT - International Conference on Economic Management and Green Development (ICEMGD 2018) PB - Atlantis Press SP - 213 EP - 220 SN - 2352-5428 UR - https://doi.org/10.2991/icemgd-18.2018.35 DO - https://doi.org/10.2991/icemgd-18.2018.35 ID - Xiaochun2018/09 ER -