Proceedings of the International Conference on Economic Management and Green Development (ICEMGD 2018)

Research on location selection of super mall based on GIS Technology and Huff Model

Authors
Zhou Lei, An Ye
Corresponding Author
Zhou Lei
Available Online September 2018.
DOI
https://doi.org/10.2991/icemgd-18.2018.33How to use a DOI?
Keywords
Location of super mall, GIS Platform, GIS, Huff model.
Abstract
This paper attempts to adopt GIS technology to select the best location for large-scale shopping malls in the region, and analyzes the various factors that should be considered in the location selection of large-scale shopping malls, including population density, traffic conditions and existing commercial areas and so on. Based on the detailed planning and field visit data collected in Changchun, Jilin Province, this paper has inputted the relevant data on the GIS platform to study such factors as population density, transportation convenience, existing competitors and then the alternative locations stand out. Huff model is employed to determine the best location among the alternative locations of shopping malls for the reference of the enterprises. The location selection of super malls is of strategic significance.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference on Economic Management and Green Development (ICEMGD 2018)
Publication Date
September 2018
ISBN
978-94-6252-579-5
DOI
https://doi.org/10.2991/icemgd-18.2018.33How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhou Lei
AU  - An Ye
PY  - 2018/09
DA  - 2018/09
TI  - Research on location selection of super mall based on GIS Technology and Huff Model
BT  - International Conference on Economic Management and Green Development (ICEMGD 2018)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/icemgd-18.2018.33
DO  - https://doi.org/10.2991/icemgd-18.2018.33
ID  - Lei2018/09
ER  -