Proceedings of the International Conference on Economic Management and Green Development (ICEMGD 2018)

Shelf Space Allocation and Green Technology R&D in Green Agricultural Products Supply Chain

Authors
Sun Guohua, Caihong Xu
Corresponding Author
Sun Guohua
Available Online September 2018.
DOI
https://doi.org/10.2991/icemgd-18.2018.16How to use a DOI?
Keywords
agricultural products supply chain; shelf space; coordination contract
Abstract
This paper examines the shelf space allocation and R&D of green technology in the green agricultural products supply chain(GAPSC) with one supplier and one retailer. The retail demand is influenced by the green level and shelf space allocated. The optimal equilibriums are investigated in the GAPSC with unequal channel powers, namely supplier-Stackelberg and retailer-Stackelberg. The results show that in both GAPSCs, the supplier makes effort in R&D of green technology only when the consumers are sensitive to the green level and insensitive to the retail price, the marginal cost related to the improvement of green level increases slowly.
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Proceedings
International Conference on Economic Management and Green Development (ICEMGD 2018)
Publication Date
September 2018
ISBN
978-94-6252-579-5
DOI
https://doi.org/10.2991/icemgd-18.2018.16How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Sun Guohua
AU  - Caihong Xu
PY  - 2018/09
DA  - 2018/09
TI  - Shelf Space Allocation and Green Technology R&D in Green Agricultural Products Supply Chain
BT  - International Conference on Economic Management and Green Development (ICEMGD 2018)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/icemgd-18.2018.16
DO  - https://doi.org/10.2991/icemgd-18.2018.16
ID  - Guohua2018/09
ER  -