Shelf Space Allocation and Green Technology R&D in Green Agricultural Products Supply Chain
Sun Guohua, Caihong Xu
Available Online September 2018.
- https://doi.org/10.2991/icemgd-18.2018.16How to use a DOI?
- agricultural products supply chain; shelf space; coordination contract
- This paper examines the shelf space allocation and R&D of green technology in the green agricultural products supply chain(GAPSC) with one supplier and one retailer. The retail demand is influenced by the green level and shelf space allocated. The optimal equilibriums are investigated in the GAPSC with unequal channel powers, namely supplier-Stackelberg and retailer-Stackelberg. The results show that in both GAPSCs, the supplier makes effort in R&D of green technology only when the consumers are sensitive to the green level and insensitive to the retail price, the marginal cost related to the improvement of green level increases slowly.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Sun Guohua AU - Caihong Xu PY - 2018/09 DA - 2018/09 TI - Shelf Space Allocation and Green Technology R&D in Green Agricultural Products Supply Chain BT - International Conference on Economic Management and Green Development (ICEMGD 2018) PB - Atlantis Press SP - 95 EP - 98 SN - 2352-5428 UR - https://doi.org/10.2991/icemgd-18.2018.16 DO - https://doi.org/10.2991/icemgd-18.2018.16 ID - Guohua2018/09 ER -