Social Behaviors and Modern Marketing Philosophy
Available Online September 2018.
- https://doi.org/10.2991/icemgd-18.2018.4How to use a DOI?
- Maslow’s hierarchy of needs, social behaviors, marketing, case study
- How to conduct effective marketing behaviors is one of the most eye-absorbing questions in the business all the time. Researchers and pioneers have made plenty of attempts to achieve their goals. In this paper, from the perspective of human nature, one theory of new marketing philosophy has been proposed. Social behavior is a common attribute in human. People tend to get someone else's attention with others and sometimes they can get a sense of belonging through social networking. This article will explore how to use this human attribute to conduct marketing campaigns to promote brands and products. The analysis with case studies, shows that successful marketing needs to meet people’s demand of expressing themselves and creating a personal image.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Guo Jing PY - 2018/09 DA - 2018/09 TI - Social Behaviors and Modern Marketing Philosophy BT - International Conference on Economic Management and Green Development (ICEMGD 2018) PB - Atlantis Press SP - 17 EP - 20 SN - 2352-5428 UR - https://doi.org/10.2991/icemgd-18.2018.4 DO - https://doi.org/10.2991/icemgd-18.2018.4 ID - Jing2018/09 ER -