Social Behaviors and Modern Marketing Philosophy

DOI

10.2991/icemgd-18.2018.4How to use a DOI?

Keywords

Maslow’s hierarchy of needs, social behaviors, marketing, case study

Abstract

How to conduct effective marketing behaviors is one of the most eye-absorbing questions in the business all the time. Researchers and pioneers have made plenty of attempts to achieve their goals. In this paper, from the perspective of human nature, one theory of new marketing philosophy has been proposed. Social behavior is a common attribute in human. People tend to get someone else's attention with others and sometimes they can get a sense of belonging through social networking. This article will explore how to use this human attribute to conduct marketing campaigns to promote brands and products. The analysis with case studies, shows that successful marketing needs to meet people’s demand of expressing themselves and creating a personal image.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guo Jing
PY  - 2018/09
DA  - 2018/09
TI  - Social Behaviors and Modern Marketing Philosophy
BT  - Proceedings of the International Conference on Economic Management and Green Development (ICEMGD 2018)
PB  - Atlantis Press
SP  - 17
EP  - 20
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemgd-18.2018.4
DO  - 10.2991/icemgd-18.2018.4
ID  - Jing2018/09
ER  -