Proceedings of the 2015 International Conference on Economy, Management and Education Technology

Research on Micro-marketing Communication of Organic Tea

Authors
Luxing Liu, Shengyi Wu
Corresponding Author
Luxing Liu
Available Online August 2015.
DOI
https://doi.org/10.2991/icemet-15.2015.38How to use a DOI?
Keywords
organic tea; marketing communication; micro-marketing communication
Abstract
Based on the recent marketing communications of organic tea, the paper analyzes the problems and selling effect, for exploring some new ways in this field. The paper analyzes marketing communication from two aspects, consumers and products. Based on the factors, the paper establishes a characteristic marketing mode, micro-marketing communication to promote the sales volume and market share.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Economy, Management and Education Technology
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2015
ISBN
978-94-62520-97-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemet-15.2015.38How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Luxing Liu
AU  - Shengyi Wu
PY  - 2015/08
DA  - 2015/08
TI  - Research on Micro-marketing Communication of Organic Tea
BT  - 2015 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 169
EP  - 172
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-15.2015.38
DO  - https://doi.org/10.2991/icemet-15.2015.38
ID  - Liu2015/08
ER  -