Research on Micro-marketing Communication of Organic Tea
- 10.2991/icemet-15.2015.38How to use a DOI?
- organic tea; marketing communication; micro-marketing communication
Based on the recent marketing communications of organic tea, the paper analyzes the problems and selling effect, for exploring some new ways in this field. The paper analyzes marketing communication from two aspects, consumers and products. Based on the factors, the paper establishes a characteristic marketing mode, micro-marketing communication to promote the sales volume and market share.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Luxing Liu AU - Shengyi Wu PY - 2015/08 DA - 2015/08 TI - Research on Micro-marketing Communication of Organic Tea BT - Proceedings of the 2015 International Conference on Economy, Management and Education Technology PB - Atlantis Press SP - 169 EP - 172 SN - 2352-5398 UR - https://doi.org/10.2991/icemet-15.2015.38 DO - 10.2991/icemet-15.2015.38 ID - Liu2015/08 ER -