Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)

The Modification and Perfection of Advertisement Law under the Background of Network Implicit Advertisement Regulation

Authors
Wei Huang
Corresponding Author
Wei Huang
Available Online May 2017.
DOI
10.2991/icemct-17.2017.192How to use a DOI?
Keywords
Advertising; Advertising Law; Advertising Law; Modification and Improvement
Abstract

With the development of economic globalization and the continuous progress of science and technology, the Internet has become an indispensable and important element in people's lives. Because more and more Internet users, many businesses found one of the opportunities, the implantation of advertising in the Internet is the era of information technology ad implantation of new forms. Although the "Advertising Law" in the legal provisions of the legal status of online advertising, but the release of online advertising in various forms, content is uncertain, very easy to drill "advertising law" loopholes. This paper mainly studies the hidden advertisements in online advertisements. Firstly, it explains the concept of network implicit advertisements. Secondly, according to the present situation of network hidden advertisements, it points out that the lack of advertising law under the regulation of network implicit advertisement, Reflections on Perfecting "Advertising Law".

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-323-4
ISSN
2352-5398
DOI
10.2991/icemct-17.2017.192How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wei Huang
PY  - 2017/05
DA  - 2017/05
TI  - The Modification and Perfection of Advertisement Law under the Background of Network Implicit Advertisement Regulation
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 896
EP  - 898
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.192
DO  - 10.2991/icemct-17.2017.192
ID  - Huang2017/05
ER  -